GERHARDT KELLERMANN










INTEGRATION OF AWARENESS

this project is a theoretical work about the integration of awareness in design.
it deals with the cause and effect of objects. "Sustainable Design" - This term
will apply to the period of growing ecological and economic crisis, more and more
use, he appears in numerous publications including the "Green Design" or "eco de-
sign '. However, the question arises whether there is not much more behind the
loading reached the sustainability hides as a new, more efficient and intelligent
use of resources. Considering the two terms separately design and sustainability,
and defines its essential elements, you can see very quickly that the design of new
facilities and sustainability seem contrary. While sustainability focuses on long-
term stability and continuity of products, attempts to design these products to re-
place it with new directions and innovations. This is not basically wrong. However,
many of these new developments is more apparent than his, they should give the impres-
sion old products to be superior to the detachment. However, whether the benefits of
this innovation to the immense effort of the development and production requirements
is not decisive. What matters is the resulting increase in sales. Sustainable design
should aim to put products to question more closely. Products should only be modified
ifthey remain viable for the future because, durable and reliable. It should help the
consumer to more awareness in their purchasing decisions. Sustainable design should
focus on its social role.















MÉLANGE

(google translation) - Mélange is an attempted merger between industrial and artisanal
production. A product in which the disadvantages of industrial production by the bene-
fits of the factory to be replaced. An attempt to "mass produced to give" more person-
ality that is human nature and materiality. Melange is a chair made up of two main
components. The shell consists of a basic structure sheathed in metal with a soft foam.
Thanks to modern manufacturing techniques it is possible to create a comfortable and
flexible seating com-fort, the seat can function as a fixed link member. He has looks
and feels as if it would consist of a soft foam, in the anchor points, however, support
structures are hidden. These support structures are located under the openings for chair
legs and backrest. Thiscan only be done by machine production and the latest technology
with low cost at high volumes and the required precision. He he has a very simple and
that difference of complexity is not transferred to the outside. The elements such as
back and legs of this chair are therefore not fully defined. The only "requirement" is
the size of the openings for the fitting. Thus, the number, material and geometry of
the legs and back is variable. This is because that this product is to be passed on to
industrial manufacturers. This freedom is scheduled for small-scale production permit
space. Space around the product, a face, a character, a "soul to give".

Why we are a consumer society? How come our ideals have changed?Before the Industrial
Revolution products were still manufactured by hand. This could mean that the products
have a certain human character. This was reflected by the ornament and decoration of each
craftsman. The products had through the nature of the work "a soul". Due to the mechan-
ical production of these products were impersonal. They wore no longer the mark of the
man. By anonymous production, it became more difficult a bond to produce the respective
products, the products had a cold.We have no idea who put preliminary work and innova-
tions in one product. We do not know how and from which the products are manufactured.
This leads to a hidden psychologically uneasyabout the products that surround us.
Maybe this is the reason why 80% of all products within half a year away from the mar-
ket and replace with new ones.



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