GERHARDT KELLERMANN










INTEGRATION OF AWARENESS

this project is a theoretical work about the integration of awareness in design.
it deals with the cause and effect of objects. "Sustainable Design" - This term
will apply to the period of growing ecological and economic crisis, more and more
use, he appears in numerous publications including the "Green Design" or "eco de-
sign '. However, the question arises whether there is not much more behind the
loading reached the sustainability hides as a new, more efficient and intelligent
use of resources. Considering the two terms separately design and sustainability,
and defines its essential elements, you can see very quickly that the design of new
facilities and sustainability seem contrary. While sustainability focuses on long-
term stability and continuity of products, attempts to design these products to re-
place it with new directions and innovations. This is not basically wrong. However,
many of these new developments is more apparent than his, they should give the impres-
sion old products to be superior to the detachment. However, whether the benefits of
this innovation to the immense effort of the development and production requirements
is not decisive. What matters is the resulting increase in sales. Sustainable design
should aim to put products to question more closely. Products should only be modified
ifthey remain viable for the future because, durable and reliable. It should help the
consumer to more awareness in their purchasing decisions. Sustainable design should
focus on its social role.













JAMES

(google translation) - james is the name of a small step stool / night table / etc.
madeout of wood. (small package and easy to assemble) It consists of 2 boards and 4
legs. the legs are plugged through the bottom plate and are screwed into the top plate.
Ikea isknown worldwide as one of the most successful shopping centers. It lives on the
little things that you throw more on the way to the checkout in the shopping cart.
These little things, it is the one regularly found on the trash heap by the roadside
again. These are often small objects,which move in the garbage, but pieces of furniture.
The best known example of this "waste" is the LACK side table for only 9,99 €. What prin-
ciples should be applied to a simple piece of furniture such that it is not so quickly
lose the interest of the owner or is rejected? The first question which arises is what
object he could be really useful piece of furniture which he can getroßt for little money
and without much effort to pack in his car and take it home? James is based on current
Ikea Bekväm step stool for € 12.99. This draft was intentionally left out the depth psy-
chology, but little psychological details flowed into the process Gestaltungspro one. He
also follows the principle of Ikea-low price strategy, a small pack level and the simple
design. As the name suggests James is already a little helper to give you should not. It
consists of two simple plates and are four legs of the assembled an extremely small and
thin when packed. This step stool will fit on a 200 James by EPAL pallet industry - EUR3
standard (1000 x 1200 x 2000 mm). In its design was taken to a simple and honest appear-
ance. This led to a design which gets in the assembly without screws or dowels. James is
therefore 100% wood. The legs serve this as a big screw for locking the two wooden panels.
Its construction is understandable and self-explanatory. The design emphasizes, however,
aware from the usual Ikea principle. The design tries to incorporate a certain character
James. He seems unusually despite its simplicity.



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